![]() I expect most enterprises to build their collaborative canvas infrastructure out of two or more platforms. That's why I'm not surprised that Fox is using Slack alongside Quip. ![]() ![]() The mix will vary depending on the needs and priorities of each individual enterprise. I don't expect any single technology or platform to provide all four vehicles. The other four are attributes that must run across all four of these vehicles - sync, search, permissions and people/culture. It has eight characteristics.įour of these characteristics are vehicles for collaboration - messaging, content, applications and workflow. The canvas is not literally a document, it's a much more porous, shape-shifting container that provides structure for collaboration around a goal. In the video, I talk a little about this concept I've developed of the collaborative canvas, which is where an enterprise anchors digital teamwork. It's also about tying those important functions in the back-end of the organization into delivering more efficiently to customer outcomes. ![]() Quip is not just to help sales and marketing teams collaborate with each other. Steve and I get into this about five minutes into the video, where I explain why it's no longer viable to operate in separate functional silos:Ī lot of people I don't think realize this. Collaboration becomes the glue that holds the digital enterprise together. What's more, the digital enterprise cannot serve its customers unless every function in the organization is co-operating in that effort. Today, we are all digitally connected and what matters are not transactions alone but the interactions, engagement and relationships that surround them. Back in the days of client-server computing, all that mattered was recording the transactions. For a very long time now I've been arguing that collaboration is the fifth enterprise application stack in the digital era, alongside the traditional pillars of money, people, products and sales. Certainly this is where Fox is using it, and that will be true of a lot of early adopters.īut the tentacles of collaboration reach much further in today's hyper-connected digital enterprise. I think the reason the Quip news has not been picked up so much is because a lot of people think it's something that will be used just to enable collaboration within the Salesforce domain of sales, marketing and customer service. Later on in the week, I got a chance to sit down with Salesforce's Head of Tech Media Strategy Steve Gillmor - better known as founder of the Gillmor Gang - and recorded the short video below on the context that makes these Quip enhancements so significant. ![]() But there's much more to say about the Quip announcements and what they mean for Salesforce at a strategic level. That session was interesting for the revelation that the collaboration 'stack' at Fox consists of Slack as well as Quip. I wrote up the news on Tuesday in the context of a user session presented by early access customer 21st Century Fox. One of the least noticed of several largely overlooked news stories at Dreamforce this week was the announcement of enhancements to Quip, the collaborative document platform Salesforce acquired last year. ![]()
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